
unleash your brand’s potential
Biotech, life science, and healthcare companies may not consider brand strategy a priority. But your brand is a strategic asset that can accelerate everything else you’re trying to achieve.
Logic & Heart is a specialty brand strategy agency focused exclusively on developing foundational stories that capture who you are, connect with your audiences, and gain internal alignment.
our services
BRAND STRATEGY
Brand Positioning
Mission & Vision
Technology/Scientific Deep Dive
Qualitative & Quantitative Research
Insight Development
Brand Narrative
Brand Architecture
Brand Voice
BRAND GUIDANCE & STEWARDSHIP
Agency Partnership
Creative & Tactical Strategy & Briefs
Ongoing Communication Consultation
Communication Structure
Brand Guidelines
WORKSHOPS & SPEAKING ENGAGEMENTS
Strategic Alignment
Internal Alignment
Cross-Cultural Narratives
Inclusivity Training

Our agency may be fairly new, but we’ve been doing this for a while. Check out some of the strategies we’ve built at our prior stops.
recent work
the company we’ve kept
“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.
“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.
“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”
Robert Yamulla, Genomic Access Marketing Lead, Illumina

the latest from L&H

-
Larry's views on the vital role of brand strategy for startups
-
Hoori is named as a 2025 Vanguard on the inaugural BLOC 100 list
-
Larry joins the Children's Literacy Initiative Board of Directors
-
San Diego Business Journal features Hoori as a Leader of Influence in Life Sciences 2025