Powerful
stories

move markets

Logic & Heart bridges the gap between market intelligence and marketing execution, unlocking the commercial and cultural potential of biotech, life science, and healthcare companies.

WHAT WE DO

Brand strategy that connects science to value

We develop brand stories that enhance commercial readiness and align leadership, investors, and the market.

01

Brand Strategy

We dive in to understand your science, your vision, what you want to say, and the impact you want to have, and then uncover insights that speak to the marketplace.

02

Brand Guidance &
Stewardship

We provide ongoing partnership and relationships with best-in-class creative and tactical agencies, making sure your brand strategy is clearly conveyed at every touchpoint.

03

Workshops & Speaking Engagements

People want to be inspired by your company’s purpose, and to be a part of the mission and vision to improve lives and make the world a healthier place. We help create a sense of unity, bringing your brand to life for current and future employees.

Learn more

L&H Alignment Labs

High-energy, one-day workshops that turbocharge strategic thinking and unite leadership teams around a shared vision.

Find out more

OUR WORK

Strategies we’ve built

We’ve been doing this for a while. These are just a few of the brand strategies we’ve built over our careers.

Thermo Fisher Toxicology

BRAND STRATEGY / CREATIVE STRATEGY
Illumina New to NGS

LEADERSHIP ALIGNMENT / CREATIVE STRATEGY
Intelliguard

BRAND STRATEGY / CREATIVE STRATEGY

See the case studies

THE COMPANY WE’VE KEPT

WHO WE ARE

Science, strategy, and storytelling

Hoori and Larry bring decades of experience in life science and healthcare brand strategy, combining deep scientific literacy with the creative instincts to turn complex ideas into stories that stand out and move people.

Meet the team

“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.

“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.

“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”