Powerful
stories

move markets

Logic & Heart is the brand strategy agency that helps biotech, life science and healthcare companies uncover the story that only they can tell, so their marketing works better and their leadership is more aligned.

Is your story working as hard as your science?

WORKING WITH US

The companies that win in the market aren’t just the ones with the best science. They’re the ones whose stories make investors, partners, and customers want to be part of what they’re building.

Here’s when companies come to us:

When their story changes depending on who's telling it or who they're talking to
When investors, partners, or customers don’t immediately get why they should care
When the story has stopped working as well as it used to
When the company or the market has changed and the story hasn't caught up

Uncovering the story that works in every room

WHAT WE DO

We develop brand stories that connect science to value and align leadership, investors, and the market.

01

Diagnosis

We start by diagnosing whether the story you think you're telling is the story people are actually hearing: across communications, leadership alignment, competitive positioning, and culture.

02

Build

Then we build what's missing: a clear position, messaging that works for every audience, and a playbook for how to go to market.

03

Result

The result is a leadership team that speaks with one voice, and a story that works just as well in an investor meeting as it does in a sales deck.

Learn more

L&H Alignment Labs

High-energy, one-day workshops that turbocharge strategic thinking and unite leadership teams around a shared vision.

Find out more

OUR WORK

Strategies we’ve built

We’ve been doing this for a while. These are just a few of the brand strategies we’ve built over our careers.

Thermo Fisher Toxicology

BRAND STRATEGY / CREATIVE STRATEGY
Illumina New to NGS

LEADERSHIP ALIGNMENT / CREATIVE STRATEGY
Intelliguard

BRAND STRATEGY / CREATIVE STRATEGY

See the case studies

THE COMPANY WE’VE KEPT

WHO WE ARE

Science, strategy, and storytelling

Hoori and Larry bring decades of experience in life science and healthcare brand strategy, combining deep scientific literacy with the creative instincts to turn complex ideas into stories that stand out and move people.

Meet the team

“Hoori and Larry are the kind of rare talent that some go entire careers without encountering, combining deep expertise with exceptional empathy, strategic clarity, and creative brilliance.

“They helped us break out of our internal silos, asking the right questions, uniting subject matter experts, and surfacing insights that even our most seasoned internal teams had not considered.

“More than that, they look past traditional corporate goals and metrics to focus on what truly matters: the people behind the work, the motivations that drive us, and the real-world change we want to create.”