Logic & Heart Exists to Champion the Breakthroughs…
…to dive in and fight for the companies with big plans and big ideas, to empower the ones who want to change the world.
We guide leadership teams, working with them to transform their vision and purpose into connection and impact, and get everyone aligned and excited around the path forward.
Our Team
Larry Koplow
Co-Founder + Chief Brand Strategist
Larry uncovers what truly matters to audiences, and reframes innovation stories to meet audiences where they are.
Based in Chicago, he works with forward-thinking and dedicated healthcare, life science and biotech companies, developing holistic and long-range ideas and brand strategies that seamlessly translate into creative campaigns and marketing communications.
Hooriya Hussain
Co-Founder + Chief Client Officer
Hooriya works with companies to help uncover the unknown and decipher the difficult, decluttering complex marketing problems and transforming them into clear strategies and actionable plans.
By partnering closely with leadership teams, she creates value through early planning and cross-functional marcomm alignment. She is based in San Diego.
In the News
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Hoori joins the 29th Annual Webby Awards as a Judge and Member of the International Academy of Digital Arts and Sciences (IADAS).
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Larry talks with Chris Conner about the importance of brand strategy in the life sciences.
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Hoori chats with Chris Conner about holding on to soul in life science.
